Internet Marketing – Which is Better – Being an Affiliate Or Product Owner?

Many online marketers are bringing in a great deal of money by selling other people’s products as an affiliate. They by no means own their own information product – they only steer interested buyers to a site and make a commission for all sales.

Why start an Internet marketing venture by being an affiliate as opposed to creating your own product? By being an affiliate, you do not have to be concerned about creating the product or the costs entailed in building your procedures for list-building, shopping cart expertise, and other facets of Internet marketing.

But a most important weakness is that you are not in control of the product itself. You have to hunt through the internet to come across a product you feel confident promoting. You can do this through ClickBank and other third party affiliate networks, but you are forever going, nose to nose, with competing affiliates for a part of the action.

By being an affiliate, you are unable to have power over the sales copy or bonus items. If the product owner fails to provide good customer service, it could damage your status as the person who referred the visitor to the site in the beginning.

As a product owner, you are attached to the complete process from start to finish. You have to develop a unique idea, create a product or outsource the creation process and pay for it, and then get it all up and ready if you want your Internet marketing endeavor to be a success.

You also have to enlist hundreds of affiliates and offer an ample toolbox with a bunch of strategic tools they can employ to help promote your site. However, you maintain control over the details of each site and have the ability to test and tweak sales copy for improved conversions and provide any sort of product or bonus that you think is worthy to your customers.

Is one better than the other option for the Internet marketer who is taking into account all of their choices? Each one have their attractive traits and their downsides.

Actually, most marketers do a mixture of both. They will produce their own product in the form of an eBook and then hyperlink recommendations back to affiliate products that they advocate.

This increases the bottom line of each product they create and generates even more passive earnings every time the eBook is endorsed by an affiliate for their own product.

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