Internet Marketing – Which is Better – Being an Affiliate Or Product Owner?

Many online marketers are bringing in a great deal of money by selling other people’s products as an affiliate. They by no means own their own information product – they only steer interested buyers to a site and make a commission for all sales.

Why start an Internet marketing venture by being an affiliate as opposed to creating your own product? By being an affiliate, you do not have to be concerned about creating the product or the costs entailed in building your procedures for list-building, shopping cart expertise, and other facets of Internet marketing.

But a most important weakness is that you are not in control of the product itself. You have to hunt through the internet to come across a product you feel confident promoting. You can do this through ClickBank and other third party affiliate networks, but you are forever going, nose to nose, with competing affiliates for a part of the action.

By being an affiliate, you are unable to have power over the sales copy or bonus items. If the product owner fails to provide good customer service, it could damage your status as the person who referred the visitor to the site in the beginning.

As a product owner, you are attached to the complete process from start to finish. You have to develop a unique idea, create a product or outsource the creation process and pay for it, and then get it all up and ready if you want your Internet marketing endeavor to be a success.

You also have to enlist hundreds of affiliates and offer an ample toolbox with a bunch of strategic tools they can employ to help promote your site. However, you maintain control over the details of each site and have the ability to test and tweak sales copy for improved conversions and provide any sort of product or bonus that you think is worthy to your customers.

Is one better than the other option for the Internet marketer who is taking into account all of their choices? Each one have their attractive traits and their downsides.

Actually, most marketers do a mixture of both. They will produce their own product in the form of an eBook and then hyperlink recommendations back to affiliate products that they advocate.

This increases the bottom line of each product they create and generates even more passive earnings every time the eBook is endorsed by an affiliate for their own product.

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Scrum Product Owner’s Role product owner

Agile professionals have often discussed what the exact role of a product owner should be in Scrum. What virtues should a product owner possess to be considered a “good” PO? The answers are many. And this is not surprising because Scrum is a framework, and its implementation in a project depends upon the requirements specific to the project. When requirements change, the role of the PO also changes. Therefore, it may not be possible to standardise the exact role a PO should play in a Scrum project.

A certain process flow remains common to almost all Scrum projects. The role of a product owner can be thought about in terms of what POs actually do in a typical Scrum project. Here are a few suggestions:

Common role or activities of a Scrum product owner

Creating the product backlog as per the product vision seen by the stakeholders. Defining user stories having high business values in the backlog so the project “value” is constantly maintained.

• Monitoring and tracking all Scrum activities. The role of a product owner may be difficult to act since a project might be demanding, and the product owner may have to cater to market related issues and still monitor the work carried out by the team. Balancing both the aspects can prove to be trying.

• Make sure that the product backlog is kept refined at all times. Moreover, the product backlog should be accessible by the entire team.

• Each product backlog item “PBI” should be properly stated and defined in the product backlog. The story description, appropriate business value, and the acceptance criteria should be stated precisely in the story card and explained to the entire team so the team members can develop effective stories and develop shippable product features.

• To be available whenever needed, to remain present, and share information, knowledge, as well as expertise with other team members.

• The PO responsibility should also include defining productive sprint goals just before a sprint commences.

• A product owner’s responsibility should also include respecting and aiding everyone involved with the project and ensure the project is completed successfully.

• Not try to influence the mind-set, or psyche of the team members regarding any issues and encourage the team to get involved in the project to achieve better productivity.

The role of a product owner can be a difficult one to play. Since the PO owns the project on behalf of the stakeholders, he/she has certain responsibilities towards them. The PO is also responsible for conveying the product vision as seen by the investors to the entire Scrum team and ensures that the product is actually developed in accordance to the vision.

Scrum Product Owner’s Role